After 10 years of inspiring successful business partnerships in Greece and Southeast Europe markets, MY SPECTRUM. expands its business model and operations to the rapidly changing and growing market environment of Africa

My Spectrum joins Masawara’s Growth Journey. Masawara is a leading investment firm with a strong and diverse portfolio in insurance, hospitality, IT and property in Southern Africa

Brand Love is the “holy grail” of Marketing. But of course, Marketers in search of brand love need to not underestimate the difference between human love and brand love

It is a new world, constantly unfolding and changing. Today’s success for traditional Mall investments require an authentic alignment and focus behind building a consumer centric ecosystem that builds Capital Value via Brand Equity.