• By 2025 the urban population will reach
• By 2030 the African middle class will reach 500million
• By 2030 African consumer spending will reach 22trillion USD

Across the continent, national and regional economies are consistently accelerating their growth and attracting the attention of foreign investors.

This change is driven by a number of factors, including:

• more democratic and accountable governments;
• economic policies which increasingly favor and facilitate international trade;
• a new generation of policy-makers and business leaders;
• innovative information and communication technologies;
• an emerging spirit of entrepreneurship;
• and a growing middle class of relative prosperity with a taste for modern consumer goods

As Nassos Lezos, Managing Partner and CEO of My Spectrum, points out,

“we are very excited by the prospects for Africa and as we expand our footprint within the continent, we actively demonstrate our commitment to growth not only on behalf of our clients but also for My Spectrum and its expanding network of Partners. Our vision is for My Spectrum to play a key role in helping African businesses shape their growth agenda by being a home to a pool of unmatched local talent and capability.”

My Spectrum.Africa is already supporting key client growth projects in Kenya, Zimbabwe and South Africa.

For more information visit www.my-spectrum.com